"I've been doing it for the past more than seven years," said Guadelupe Veloria, who makes the drive down to Bakersfield from Delano every year. "It's good for me, it's good. And I save a lot of money."
An estimated 140 million shoppers are set to hit stores across the country for the holiday weekend, with 33 million of them out on Thanksgiving Day alone. From TVs to toys, the lists went on and on for this year's shoppers.
When Eyewitness News caught up with Matt Buccat at the Valley Plaza Mall, he was on his 16th hour after shopping at Walmart and Best Buy overnight Thursday. He was looking for a bargain deal on socks - probably safe to say, the fatigue of shopping was starting to ware on him.
Others weren't as willing to give up family time, waiting until the "official" Black Friday to grab a deal.
"We just came in the afternoon, because we didn't want to get the traffic. But everything we wanted is still here, and we didn't have to wake up early in the morning or anything," said Ulises Camacho.
From Best Buy, to Kmart, to Walmart, Target or the mall, the long lines and crowds seemed to be worth it for the many consumers getting a jump start on this year's holiday gifts.
And shoppers beware: don't put away those cards just yet! The frenzy goes online next week on Cyber Monday, annually the Monday following Thanksgiving, promoted by online retailers as a day for hot bargains.