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$100,000 allocated to stimulate Kern County tourism

FILE -- People enjoy the Kern River in Kernville, Calif., Monday, July 4, 2016. (KBAK/KBFX photo)

Applications are now being accepted for the 2018 Tourism Promotion Grant Program, as part of the annual Kern County budget.

The program, administered by the Kern County Board of Trade, provides financial assistance for efforts intended to attract visitor spending to the region.

Supervisors authorized up to $100,000 to assist qualified organizations enhance our local economy through tourism efforts. The program has provided 297 grants totaling nearly $2.9 million since its inception in 2001.

Applications are being accepted from Kern County nonprofit groups and small businesses in the leisure and hospitality sector engaged in the promotion of tourism.

The current cycle is focused on direct marketing, and projects seeking funds must show the potential to attract tourists and its benefit to the Kern County economy. The deadline for applications is 5 p.m. Oct. 27.

Organizations may apply for up to $10,000 per project in marketing assistance. Applicants may submit more than one project for consideration, but no single organization can receive more than $10,000 in aid.

Application materials are available online.

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