Target expands new line of adaptive apparel for children with disabilities
CINCINNATI (WKRC) - Target is now selling more apparel for children with disabilities on its website, the retailer announced on Wednesday. The move is a big step toward inclusivity.
The popular Cat & Jack kids' clothing line is expanding with more choices of jackets, shirts, sweatshirts and more, ranging in sizes from 2T and up. Each item has adaptive features in order to make getting dressed easier. And they are made with durable, extra-soft cotton knits for increased comfort.
The Cat & Jack line first began featuring sensory-friendly items in August to accommodate kids on the autism spectrum. Pieces include those with labels instead of tags, one-dimensional graphics and flat seams in order to minimize discomfort on skin.
The senior vice president of Product Design & Development, Julie Guggemos, explained the importance of the new 40-item line in a company blog post.
“It’s our goal at Target to always make sure we have products that fit our guests’ needs, and all at a reasonable price point. We heard from our guests—and members of our own team—that there’s a need for adaptive clothing for kids that is both fashionable and affordable, so we set out to create exactly that,” she said, “Since launching sensory-friendly apparel and receiving such positive guest feedback, we’re focused on continuing to evolve and expand Cat & Jack to meet the needs of even more of our guests.”
The designs are specifically crafted for children with disabilities and those who have to wear medical devices. Most items are under $19.99 and range from $4.50 to $39.99.